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Fall 2024 Course Syllabus
Course: MRKG-2312 (Section: 71, CRN: 93215) e-Commerce Marketing |
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| Instructor Information | |||||||||
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| Instructor | Danielle Nicholson | ||||||||
| nicholsondm@lamarpa.edu | |||||||||
| Phone | (409) 681-4312 | ||||||||
| Office | Press Building - Room: 105C | ||||||||
| Office Hours | Tuesdays, 12:30 - 2:30 pm Wednesdays, 8:30 am - 2:30 pm Thursdays, 12:30 - 2:30 pm |
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| Additional Contact Information | |||||||||
| Course Information | |||||||||
| Description | Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. | ||||||||
| Required Textbooks |
Textbook Purchasing Statement: A student attending Lamar State College Port Arthur is not under any obligation to purchase a textbook from the college-affiliated bookstore. The same textbook may also be available from an independent retailer, including an online retailer.
E-Commerce-Business, Technology, Society, 2021. 16th Edition, by Laudon (ISBN 9780134998459 - Pearson). |
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| Additional Materials/Resources |
Additional readings, videos, etc. will be available in Blackboard. |
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| Corequisites/Prerequisites | None | ||||||||
| Learning Outcomes |
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| Program Student Learning Outcomes |
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| Lecture Topics Outline |
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| Major Assignments Schedule |
Week 1 - August 26
Week 2 - September 2
Week 3 - September 9
Week 4 - September 16
Week 5 - September 23
Week 6 - September 30
Week 7 - October 7
Week 8 - October 14
Week 9 - October 21
Week 10 - October 28
Week 11 - November 4
Week 12 - November 11
Week 13 - November 18
Week 14 - November 25
Week 14 - December 2.
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| Final Exam Date | December 2, 2024 - 12:00 AM Through December 2, 2024 - 11:59 PM | ||||||||
| Grading Scale |
This course is a points-based course, where
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| Determination of Final Grade |
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| Course Policies | |||||||||
| Instructor Policies |
Office Hours are Tuesdays and Thursdays from 12:30 - 2:30 pm, and Wednesdays from 8:30 am - 2:30p. Additional times are available by appointment and you must book a time through this webpage. Feel free to email me at nicholsondm@lamarpa.edu at any time or call my office number (409) 681-4312 and leave a voicemail. Appointments can be in person at my office (The Press Building) or via Teams. I highly recommend you to visit me during office hours and share your thoughts and ideas about your projects and what you are learning in class. If you foresee any barriers to completing your assignments, please raise these concerns early with me so that we can find a suitable solution if possible. |
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| Attendance Policy | Students must check Blackboard each week to stay on top of assignments. Students must submit their quizzes and exams within the timeframes indicated on Blackboard. | ||||||||
| Additional Information | Students must check Blackboard each Monday to receive the week's reading, assignments, and other course information. Even though this is an online class, it's important that students set aside three to four hours each week to read/watch the course material, review what you have learned, take the weekly quizzes, and eventually study for the mid-terms and final exams. The week before the mid-term and final exam, be sure to set aside an additional two hours to study for the exams. | ||||||||
| Institutional Policies | |||||||||
| MyLSCPA | Be sure to check your campus email and Course Homepage using MyLSCPA campus web portal. You can also access your grades, transcripts, academic advisors, degree progress, and other services through MyLSCPA. | ||||||||
| Academic Honesty | Academic honesty is expected from all students, and dishonesty in any form will not be tolerated. Please consult the LSCPA policies (Academic Dishonesty section in the Student Handbook) for consequences of academic dishonesty. | ||||||||
| ADA Considerations | The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the the Office for Disability Services Coordinator, Room 231, in the Madison Monroe Building. The phone number is (409) 984-6241. | ||||||||
| COVID 19 Information | The Lamar State College Port Arthur (LSCPA) Student Code of Conduct COVID 19 Policy requires students who have been diagnosed with COVID 19 to report their condition directly to their local health department. Students should also contact their course faculty to report their quarantine status. In addition, this policy requires all students to wear face coverings when directly exposed to COVID 19 in compliance with the criteria included in the policy. For more information please refer to the COVID 19 link on the LSCPA website. | ||||||||
| Facility Policies | No food or tobacco products are allowed in the classroom. Only students enrolled in the course are allowed in the classroom, except by special instructor permission. Use of electronic devices is prohibited. | ||||||||
| HB 2504 | This syllabus is part of LSCPA's efforts to comply with Texas House Bill 2504. | ||||||||
| Mandatory Reporting of Child Abuse and Neglect | As per Texas law and LSCPA policy, all LSCPA employees, including faculty, are required to report allegations or disclosures of child abuse or neglect to the designated authorities, which may include a local or state law enforcement agency or the Texas Department of Family Protective Services. For more information about mandatory reporting requirements, see LSCPA's Policy and Procedure Manual. | ||||||||
| Title IX and Sexual Misconduct | LSCPA is committed to establishing and maintaining an environment that is free from all forms of sex discrimination, including sexual harassment, sexual violence, and other forms of sexual misconduct. All LSCPA employees, including faculty, have the responsibility to report disclosures of sexual misconduct, including sexual harassment, sexual assault (including rape and acquaintance rape), domestic violence, dating violence, relationship violence, or stalking, to LSCPA's Title IX Coordinator, whose role is to coordinate the college's response to sexual misconduct. For more information about Title IX protections, faculty reporting responsibilities, options for confidential reporting, and the resources available for support visit LSCPA's Title IX website. | ||||||||
| Clery Act Crime Reporting |
For more information about the Clery Act and crime reporting, see the Annual Security & Fire Safety Report and the Campus Security website. |
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| Grievance / Complaint / Concern | If you have a grievance, complaint, or concern about this course that has not been resolved through discussion with the Instructor, please consult the Department Chair. | ||||||||
| Department Information |
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